CFO support to business owners

ADVISE|           |           
Strategic advice from idea to exit


| FUND |
Starting, growing, surviving ?

           |           | MANAGE
Managing the bottom line, managing cash
or managing the sale of your business
a satisfied customer is the best business strategy of all
– Michael LeBoeuf

What we do

We offer experienced CFOs and finance management on a part-time, interim or project basis, to business owners or investors (private equity, family offices) and to companies looking to expand into Asia. As needed, when needed, to help you start your business, fund your business, run your business, or sell your business.

We’ve been there and we recognize that whilst you may need brilliant expensive sales people every day,  you may not need brilliant expensive finance and operations specialists every day. We appreciate that some businesses often do not need or cannot afford a CFO on a full-time basis but may benefit from a regular discussion around strategy and plans and working towards long term goals. CEO’s may want to hand off some back office tasks to experienced executives who can take control of finance, legal, IT etc whilst they concentrate on what they are best at. And, in certain critical times owners may need a high level of experience as support and back-up. Think of us as CFO’s to go, at flexible times and flexible rates. From as little as a couple of hours a month to bat around ideas, to major projects such as fund raising, restructuring, entering new markets or the purchase or sale of a business.

Helping business owners with advice, cash and management support from idea to exit, we have been there, from building business plans, to raising capital, from growth spurts and the excitement of big deals, to the stress of downturns, restructurings and turnarounds, and ultimately through to the negotiation and successful sale of the business. We understand the highs and the lows and know that we can help.

A businessman is a hybrid of a dancer and a calculator
– Paul Valery

About Us

Our CFO experience is from start-ups with no organisation to listed companies with 35 subsidiaries across 3 continents and revenues of US$1bn, from massive successes to turnarounds and failures, and in sectors from retail to manufacturing, software development to construction services, branded products and licensing. We have directly invested in start ups and SMEs in Hong Kong, PRC and Singapore and we know how SMEs operate and what they need (let’s start with cash and good management).

We act as business partners, we listen, understand the business, understand the issues and determine the way forward with you with practical, objective advice.


We provide strategic and business advice, from determining whether you have an investable business, to strategic reviews, from developing appropriate corporate structures, to geographic expansion, from buying a company, to selling out. Take it or leave it, it will be clear, direct, objective and actionable.


To start, grow or survive, businesses need cash. We help you understand your needs, build cash flow forecasts, business plans and investment memorandum, and help you  understand the various forms of finance and which is best for you. Then we help you get it. Sometimes we fund it ourselves.


We provide needs-based CFO’s to help you manage your business or provide support on specific issues or projects, from mentoring a finance team, to working capital management, from restructuring, to the process of negotiating the sale your business from decision to execution, we are there when you need support most.

CFO support from idea to exit